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Advantages of IT Services in the Development of Medium and Large Businesses


#Custom Software Development
How does IT support grow a business and why is it needed?

It is hard to imagine a business of any scale that can function without IT services. Small, medium or large – every company requires IT support in their daily operations. The question is that these requirements vary depending on the size of a company and the nature of the business.

Now, what is considered a medium and large business?

According to Eurostat – the statistical office of the European Union, a medium-sized enterprise is a business that would have 50 to 250 employees and the annual turnover that does not exceed EUR 50 million. Large-sized enterprise is a business with over 250 employees and the annual turnover of EUR 50 million or over.

There is one thing that medium and large businesses have in common – they need to foresee their development and plan ahead how IT services will help them staying up to speed with the market.

Any business owner or manager needs to make sure their technology is available and operational at all times. Managing networks, emails, dealing with viruses – these are only few things that IT team is responsible for on a daily basis.

Having the right technological resources that can cope with the increasing amount of work of the growing business are essential.

Let us see what challenges are common for a growing business.

1. Uncoordinated teams

As the business expands, along increase working tasks that require more people. Synchronising efforts in teams becomes difficult, which results in lower quality of services and products.

2. Lack of operational processes

The need for working operational processes that can withstand the company growth increases. Often companies face the challenge of standardisation of the backend processes and Service Level Agreements as they expand.

3. Handling clients and suppliers

Managing and retaining clients as well as suppliers in a growing business becomes challenging without a professional team and sufficient human resources.

4. Innovations and changes

Expanding business requires innovations and applying new business approaches. This, of course, implies changes, which are inevitable part of any evolution process. Changes, on the other hand, may be fearful to some of the companies.

5. Underestimated marketing

Marketing costs are quite expensive; however, neglecting investments into it may play a bad trick on the company’s brand positioning and customers’ loyalty.

Identifying your challenges as a growing business is important. Being prepared to address the issues in timely manner is half way to success. Choosing the right software and IT services will help you boost your company’s expansion.

When it comes to business development, IT covers a wide spectrum of services including software development programs that help optimise business processes, enhance productivity and reduce operational costs. With customised software, businesses are able to run and maintain huge databases with less people involved.

Let us have a look at what IT solutions can help medium and large-size businesses to develop.

1. CRM (Customer Relationship Manager)

CRM is an essential tool for medium and large-size businesses that enables to manage customer relationships through data analysis. Running a successful business without CRM is difficult as it optimises communication processes, manages sales as well as allows monitoring operations and gather statistics.

2. ERP (Enterprise Resource Planning)

ERP is a suite of applications that help automate daily business processes for company’s production, procurement, accounting, sales quoting etc.

3. Collaboration Software

A unified collaboration software enhances cross-department work in solving front-end issues. This type of software is easy to use and allows fixing problems in efficient way.

4. Web Converting Solution

This type of software is crucial for any company’s marketing department. It allows getting information on the behaviour of prospects of the company’s website and working through strategies that will target the right audience.

5. Process automation

This tool is essential for controlling your company’s internal processes through automation of daily tasks. Process automation allows streamlining the work processes of any platform or any department. It benefits the company’s strategic planning through action prioritisation and statistics.

6. Vulnerability exposure

Confidentiality and safety of data is a matter of priority for any business. Cyber-exposure platforms allow detecting potential vulnerabilities and apply actions to prevent exposure of sensitive data. This tool can operate 24/7 in multi-platform environments, minimises risks and saves your human resources.

Depending on the nature of business, the company may also need distribution management or warehouse management solutions as well as a relational database management system, file storage solutions and many more.

The larger the company expands, the more IT resources it requires to serve and maintain its business systems.

Not every business is capable of keeping an army of in-house IT specialists though. This is when IT outsourcing and IT outstaffing comes into play.

Outsourcing means your business relies on an independent IT service provider that can provide a team of professionals, for instance developers, or a team of combined specialists from developers to Project Managers that will ensure running a full project cycle.

Outsourcing offers a broad spectrum of IT services that will help your business develop. They include software outsourcing (custom software development), project outsourcing (technical team management or software development and team management), information system outsourcing (storing data services) and outsource staffing (contracting specialists without putting them on the payroll).

Outsourcing IT services has many benefits: it saves costs, gives you access to a larger selection of specialists, saves internal resources, shares risks and optimises business processes. All these play a great deal when the company expands.

Sometimes companies choose to go for a hybrid model, where part of the IT services is executed in-house, and another part is delegated to a third party, i.e. IT services provider.

Here at Magnise we are proud to have been providing outsourcing and outstaffing IT services of the highest standards. Our proven track record of successfully implemented projects of various scales has gained us recognition from our customers in the US, Canada, Germany, Israel and the United Kingdom.

Contact us to discuss how we can help you develop your business and get you a software that meets your company strategic plan.


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