What is Sprint methodology?

Sprint is a unique methodology Google Ventures which compressed into 5 days that allows getting answers to the most critical questions. This approach is based on the best tools touching five key areas that are important for business - business planning methodology, innovation, psychology, sociology and design.

What is great about Sprint methodology:

Multidisciplinary specialists. Sprint team consists of experts representing different fields. By joining forces, they are able to assess the product from different perspectives and come up with the best, yet unique version of a viable solution.

Valid feedback. The final stage of Sprint methodology is feedback analysis received from the target consumers. It takes five days to see if your idea has the potential and what can be done to improve it.

It takes 5 days. Set timeframes and clear daily tasks guarantee efficient and well-coordinated team work.

Working model. Sprint is about creating a real existing model. It is a realistic prototype made for testing it on actual users.

Sprint works as a step-by-step algorithm that allows determining the potential success of a business idea in just 5 days.
Day 1. Creating a business model and defining goals

To determine the viability of a business idea, you need to define the goal of your product in the long run and have a clear understanding of what problems your product solves. On Day 1, our team at Magnise works on creating a map for business idea that elaborates the main features of the future product and developing a scheme of consumer interaction with the product. These activities are broken down into 15 basic steps.

On this very first day, we start to engage our Sprint methodology too. It includes consultation with industry experts, niche and competitors analysis. Based on the gathered information, the team defines future opportunities of the product and sees how the product can fit the market. At the end of Day 1 Sprint, you will get a Product Business Model with development concepts and defined possibilities for future growth.
Day 2. Generating potential solutions

Day 2 we dedicate to creative teamwork aimed at developing the potential product. The Magnise Sprint team uses sketch format to create a list of innovative ideas that can be implemented in your project.

On Day 2 we also send requests to the target consumers to participate in the prototype testing that takes place on Day 5.

At the end of Day 2, we have a list of valid ideas for your product functionality and confirmed potential consumers for the product prototype testing.
Day 3. Choosing the best solutions

On Day 3 our team shortlists the best solutions brainstormed from the day before. Having considered all pros and cons, our team chooses the best solution for the prototype that matches the product purpose and product specifications.

Once the solution is agreed on, the team creates a storyboard - a prototype plan of 15 slides long. The storyboard is similar to what people see in filmmaking.

It starts with a potential customer learning about the product, including the product website, related articles, application store, etc. Then the storyboard tells how a customer interacts with the product based on the best ideas generated by the team.

At the end of Day 3, we have the solution/solutions that will serve as a solid foundation for the product prototype and a plan for building the prototype.
Day 4. Creating functional prototype

Similar to an MVP, a functional prototype is a model that helps to get an idea of the product in use. It is not the final or limited functionality product, but a sample of the product that potential consumers can use to leave feedback. This approach is suffice to get the first consumers’ reviews and a realistic understanding of the market viability for the product idea.

The features of the functional prototype are determined by the problem that the future product will solve. Depending on the objective, our team uses Adobe Photoshop, Sketch, Keynote or PowerPoint. The professional diversity of our team enables every team member to contribute to the prototype creation, from writing texts to making analysis of the created prototype – all to ensure the high quality of the prototype development.

At the end of Day 4, we have a tangible product prototype that potential consumers can test.
Day 5. Prototype testing

Day 5 is the prototype testing. We have at least five potential consumers lined up to test the prototype in action. Experienced researchers believe that the first five interviews identify 85% of the problems and the basic patterns. Every prototype tester has a designated point of contact at Sprint team to communicate with at this stage. In the meantime, the remaining Sprint team watches the broadcast of the testing and makes notes of details, user reactions, strong and weak sides of the prototype and other interesting insights.

Based on the information gathered, the Sprint team forms a chart indicating the basic patterns. The received feedback is compared against the long-term purpose and objectives set on Day 1. This is how we get the objective analysis of the business idea based on the real feedback received from potential consumers.

At the end of Day 5, we have the future of the business idea determined and the goals and the key product functions approved. This is all we need to understand the potential of your business idea on the market.

The unique Sprint methodology combined with MVP marketing activities allows creating and bringing your product to the market!

MVP with Magnise – From Idea To Deployed Product!

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